What is SEO (Search Engine Optimization)?

SEO (Search Engine Optimization) is by definition any action taken to help search engines identify and better understand what your website so they can properly index and show you to the right people searching for your website’s content. Laborem Edge is a company that provides both National and Local SEO services. There are many “SEOrs” in the world but make sure the one you pick is optimizing for quality traffic that actually converts into leads. To us, that is all that matters. Your results.

SEO Benefits

While Pay-Per-Click Advertising works well for quick boosts to traffic and sales, it does less for long-term customer growth, awareness, and self-sustainability. This is where SEO can work like magic. As we work to increase your site’s rankings on search engines, you will begin to see an increase in organic traffic to your website that does not require you to pay per website visitor.

Here’s what you can expect from our SEO services:

• Leads are “free” since you do not have to pay for each click
• You will receive more traffic and leads than pay-per-click marketing*
• It is very important for the long-term growth of a business
• Increases trust and awareness of your brand

*This is assuming your page(s) are ranked on the first page of search engines, such as Google and Bing.

Challenges of SEO

Similar to many aspects of life, good things come to those who wait. SEO is not a quick process. It takes time to optimize your content. Then, it takes time for search engines to read and categorize your optimized content. Getting to the front pages of any search engine takes time and hard work, requiring continuous edits and maintenance.

• It often takes at least 3 months to begin to see results from SEO
• SEO does require ongoing content edits to grow and maintain rankings

Case Studies

Our Approach

Our SEO services combine organic creative writing with data-centered keyword usage. We consider which words, terms, and phrases are being searched and have lower competition. We take that information and make informed decisions on wording and syntax to push your content to the front pages of search engines. Because SEO is a never-ending process, we’ll continue to monitor your traffic and rankings, then make adjustments to maintain and improve your results.

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Pick The Right Keywords

When it comes to ranking highly on search engines, it’s a balancing act of incorporating keywords with high search volume and low competition. Choosing the right keywords (search terms) to target is the key to effective growth.

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Polish & Optimize The Site

There are many aspects that work together to increase SEO rankings. These are things like images, webpage load speeds, layouts, links and URLs, and of course the content itself.

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Create And Update Content

The set-it-and-forget-it model does not usually work with SEO. The ways people search for things are always changing and keeping up with those trends is a full-time job. Luckily, it’s our full-time job. So go ahead and remove that from your to-do-list.

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Conversion Optimization

Because we constantly track performance, we can strategically adjust content, images, and videos in an attempt to proactively improve conversions. We call this A/B testing. We monitor your conversions closely, provide you with a live dashboard to watch your business grow, and meet with you regularly to strategize and celebrate.

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Disclaimer: working with us may result in the following side effects.

Growth In Revenue

Higher Quality Leads

Overall Client Satisfaction

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