Header image of blog post about value minimalism for web design and logo design


In the spirit of minimalism, I am going to keep it simple with this blog cast. You probably understand the concept of minimalism, but how does it work with respect to marketing and branding?

Minimalism refers to the "less is more" designs (black and white, 2D silhouette) you probably see a lot of the bigger brands starting to adopt today. In business, we want to connect with our customers, and more detailed marketing relates closely to our detail-oriented lives in ways that are not always positive, while minimalism instead appeals strictly to positive emotion. By taking a real-life object and turning it into a safer 2d object, the individual can interpret in a way that best suits them; they paint the picture in their head.

"Cookie cutter images don’t always fit the consumer, so we aren’t forcing those into their lives anymore."

The consumer is already overwhelmed today. With minimalism, you actually provide a desirable break from the chaos by turning identifiable objects into art. Everyone loves art, and when they see something they love they might just give it a shot! They forget that you are trying to sell them something since you avoid the off-putting, in-your-face sales pitch.

I hope that makes sense to you, because if you can understand the philosophy of trimming the fat, you will succeed!

Below you can see nine different examples of big brands using Minimalism to update their logos, including ours 😉

Twitter - Logo Design Change to Minimalism
Google - Logo Design Change to Minimalism
Visa - Logo Design Change to Minimalism
Fedex - Logo Design Change to Minimalism
Canon - Logo Design Change to Minimalism

George is a hard working problem solver who loves working with business owners to help them grow their business and create beautiful identities they can use to be confident with sales. When he is not working on client work, he is either at the gym, sleeping, working on growing Laborem Edge internally or Netflixing it up on occasion.

1 Comment
  • Mike
    July 26, 2017 at 2:12 pm

    Logo Designing acknowledged to be the most basic and troublesome workmanship to capacity. We appreciate the centrality of a logo in making brand identity and our innovative planners are continually restless to take this test as it gives them the most obvious opportunity to show off their creative ability. Our fashioners can devise the most superb and interfacing with considerations for your logo that can really help your association and brand to rise in the market.

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